What To Expect From a 7th Peak Content Shoot
A compelling social media presence is crucial for any brand looking to engage with its audience and stand out from the competition. At 7th Peak Marketing, we specialize in creating fresh and captivating content that resonates with your target market. From our initial Discovery Meeting to the final content plan, our meticulous process ensures that every aspect of your brand is showcased in the best possible light. In this blog post, we'll take you through our comprehensive approach to social media content creation, detailing each step of our process to help you understand how we can elevate your brand’s online presence.
Discovery Meeting: Setting the Foundation
At 7th Peak Marketing, your journey towards a compelling social media presence starts with our Discovery Meeting. This initial meeting is where we get to know your brand, its values, and your vision for its online portrayal. Our goal is to understand the essence of your brand so that we can craft content that truly resonates with your audience.
In this meeting, expect us to ask questions like:
Are you open to funny or entertaining content?
Do you have employees who would be willing to be on camera?
What makes your brand/products/services unique?
These questions help us gauge the tone, style, and unique selling points of your brand. Whether you want a professional and sleek image or a more relaxed and humorous vibe, this meeting is crucial for setting the stage for all future content creation.
The Plan: Crafting a Tailored Strategy
Based on the insights gathered during the Discover Meeting, we develop a comprehensive content plan tailored to your brand’s needs. This plan outlines the types of photo and video content we aim to create during your shoot. We meticulously plan every detail, including:
The number of people needed for each piece of content.
Whether we need to use models or can feature your employees.
The props required to enhance the visuals.
The ideal locations for each piece of content.
This thorough preparation ensures that the shoot day runs smoothly and efficiently, allowing us to maximize the quality and quantity of content produced.
The Shoot: Bringing Your Vision to Life
When the shoot day arrives, our team comes fully prepared to bring your brand’s vision to life. Our crew typically includes a photographer, a video content specialist, a video content manager, a photographer manager, and at least one model, if necessary. The managers play a pivotal role in coordinating with your company’s point-of-contact to ensure that every aspect of the shoot is clearly communicated and executed.
Our shoots last a minimum of two hours, during which we capture a variety of content that aligns with the plan we’ve developed. Our team works diligently to ensure that every shot and scene aligns with your brand’s image and marketing goals.
The Content Plan: From Raw Footage to Social Media Gold
After the shoot, our photographer edits all photos to ensure they meet the highest standards of quality. Meanwhile, your account manager reviews all video and photo content to create a monthly social media plan. This plan dictates the schedule for posting content and ensures a consistent and engaging presence on your social media channels.
Each week, our captions writer crafts captivating captions for each piece of content based on the monthly plan. These captions are designed to engage your audience and encourage interaction with your posts. We schedule all posts for the week, ensuring they go live at optimal times for your audience.
We understand that some clients prefer to approve posts before they go live, especially in the initial stages of our collaboration. We’re happy to accommodate this preference to ensure you’re completely satisfied with every piece of content that represents your brand.
Looking Ahead: Continuous Improvement and Fresh Content
Four to six weeks after the initial shoot, your account manager will reach out to schedule the next shoot. This ongoing cycle ensures that your social media content remains fresh, relevant, and engaging. At 7th Peak Marketing, we are committed to continuously improving your content strategy based on performance metrics and evolving trends.
At 7th Peak Marketing, we prioritize creating FRESH AND ENGAGING content that captures the essence of your brand and captivates your audience. Our meticulous process, from the Discover Meeting to the continuous content creation cycle, ensures that your brand stands out in the crowded social media landscape. Want to know more about working with us? Contact us now to see how we can elevate your social media presence!