Kelly Pasour Kelly Pasour

How to Increase Social Media Engagement with Instagram Stickers

Struggling to get your audience to interact with your content? Instagram Stickers might be the secret weapon you're missing. These interactive features encourage followers to participate, react, and engage with your Stories in a fun and effortless way.

If you're looking to take your Instagram engagement to the next level, here’s how you can use Poll, Question, Emoji Reaction Bar, Reveal, Quiz, and Add Yours stickers to spark conversations and keep your audience engaged.

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Kelly Pasour Kelly Pasour

How AI Is Changing Social Media – The Good and the Bad

Artificial intelligence (AI) is transforming social media, changing how content is created, shared, and consumed. From personalized recommendations to AI-generated content, these advancements bring both benefits and challenges for users, creators, and businesses alike.

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Kelly Pasour Kelly Pasour

100 Engaging Social Media CTAs for Businesses (Especially Food Brands!)

A great call-to-action (CTA) can make all the difference when it comes to engagement, conversions, and brand awareness on social media. Whether you're looking to boost sales, encourage user-generated content, or simply start a conversation with your audience, the right CTA can drive real results.

For businesses—especially in the food industry—CTAs should be clear, compelling, and action-driven, making it easy for your audience to know what to do next. From inviting followers to tag their friends in the comments to creating urgency around a limited-time offer, there are endless ways to craft CTAs that work.

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Kelly Pasour Kelly Pasour

Why Social Media Ads Deliver Better ROI Than TV Advertising

If your business is still allocating a large portion of its marketing budget to television ads, it may be time to reconsider. The way people consume content has changed dramatically in the last decade, and marketing strategies need to evolve accordingly.

While television advertising was once the dominant form of mass marketing, social media advertising has taken the lead, offering better ROI, higher engagement, and more precise audience targeting—all at a fraction of the cost.

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