Kelly Pasour Kelly Pasour

Reputation Management: What It Is and How to Master It

Managing your small business’s reputation isn’t just a nice-to-have—it’s essential. Whether you’re aware of it or not, your customers are talking about you online, and what they say can directly impact your bottom line. From online reviews to social media mentions, reputation management involves monitoring, responding to, and influencing how your brand is perceived.

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Kelly Pasour Kelly Pasour

The Key to Social Media Success: How To Communicate Your Brand Effectively

Social media is one of the most powerful tools for connecting with your audience and growing your brand. Whether you’re managing your social media in-house or partnering with a social media agency in Charlotte, NC, effective communication is crucial to ensuring your brand’s identity is consistently represented across all platforms.

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Kelly Pasour Kelly Pasour

The Latest Canva AI Tools and How to Use Them

Canva's AI tools, like Magic Write and Magic Design, offer innovative ways to streamline content creation. While Magic Write can generate basic copy, its true value lies in its customizability—users can edit results to align with their brand's unique style. Meanwhile, Magic Design provides AI-driven suggestions for presentations and layouts, making it easy to bring your ideas to life visually. These tools integrate seamlessly into Canva, ensuring a smooth workflow without the need to switch platforms. Whether you're a design pro or just starting out, these features save time while enhancing creativity.

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