Call-to-actions (CTAs) are the secret sauce that drives engagement, clicks, and conversions on social media. Without a strong CTA, even the most visually stunning posts can fall flat. Let’s explore how to craft better CTAs and some examples of common ones, along with ways to improve them.

As the year wraps up, it’s clear that 2024 has been a transformative one for social media. From advancements in AI technology to shifting trends in video content and e-commerce, platforms are constantly evolving to keep users engaged and businesses ahead of the curve. At 7th Peak Marketing, we’ve rounded up the most impactful social media developments of the year—and what they mean for your brand moving forward.

The world of social media is ever-evolving, with new features, trends, and technologies shaping the way businesses connect with their audiences. As we look ahead to 2025, several key developments are expected to transform the digital landscape. From the rise of AI-driven tools to the growing importance of short-form video and in-app shopping, staying ahead of these trends will be crucial for brands looking to remain competitive.

The holiday season is an exciting time for businesses, but it's also competitive. As customers search for the best deals, experiences, and services, businesses need to stand out and connect with their audience. Digital content is key to accomplishing this. Whether through social media, email marketing, or collaborations with influencers, a well-planned holiday marketing strategy can increase engagement, drive traffic, and boost sales. Below, we'll explore several creative ways to deck the halls of your digital presence this season, with actionable tips to help you succeed.