Kelly Pasour Kelly Pasour

What You Should Be Measuring in Email Marketing (And Tips to Improve Each Metric)

Email marketing remains one of the most effective ways to engage customers and grow your business. Whether you're trying to boost brand awareness, drive conversions, or nurture long-term customer relationships, tracking the right email marketing metrics is essential. Each metric provides valuable insight into how your emails are performing and where you can improve.

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Kelly Pasour Kelly Pasour

Maximize Your Holiday Marketing Strategy with Creative Digital Content

The holiday season is an exciting time for businesses, but it's also competitive. As customers search for the best deals, experiences, and services, businesses need to stand out and connect with their audience. Digital content is key to accomplishing this. Whether through social media, email marketing, or collaborations with influencers, a well-planned holiday marketing strategy can increase engagement, drive traffic, and boost sales. Below, we'll explore several creative ways to deck the halls of your digital presence this season, with actionable tips to help you succeed.

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Kelly Pasour Kelly Pasour

The Power of YouTube Shorts for Your Business

Consumers today want content that’s quick, engaging, and easy to digest. YouTube Shorts are a great tool for businesses aiming to build a stronger online presence and connect with new audiences. As a creative marketing company based in Charlotte, NC, specializing in social media, PR, podcasts, and email marketing, we understand the importance of staying ahead of digital trends. YouTube Shorts offer a unique way to do just that.

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Kelly Pasour Kelly Pasour

What Is Threads And 5 Ways For Business Owners To Use It

While Instagram has long been the go-to platform for sharing visual content, Threads is all about quick, spontaneous updates and conversations. Think of it as a hybrid between group chat and social media, where you can interact more intimately with your audience. And while the focus is on text, you can still share photos and videos to keep your content dynamic and engaging.

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