Why Social Media Ads Deliver Better ROI Than TV Advertising

If your business is still allocating a large portion of its marketing budget to television ads, it may be time to reconsider. The way people consume content has changed dramatically in the last decade, and marketing strategies need to evolve accordingly.

While television advertising was once the dominant form of mass marketing, social media advertising has taken the lead, offering better ROI, higher engagement, and more precise audience targeting—all at a fraction of the cost.