Understanding the nuances of social media metrics is crucial for driving success for our clients. Among the various metrics available, impressions and engagement are two of the most commonly debated. While both offer valuable insights, the choice between the two depends on your specific goals and objectives. In this blog post, we’ll delve deeper into what impressions and engagement mean, their benefits, limitations, and how to effectively use them in your social media strategy.

Facebook and Instagram decide video is the future and Tiktok makes its app less friendly for trendy content creators.