Your brand is more than just a logo—it's an experience. And one of the fastest ways people connect with your brand is through color. Whether you're starting a new business or refreshing your current brand, choosing the right color palette is key to standing out and building trust with your audience.

As a Charlotte-based digital marketing agency, we’ve worked with businesses across industries to craft brand identities that look good—and feel right. In this post, we're diving into the psychology of color, examples by industry, and tips to help you choose the best brand colors for your business.

Social media has become an essential platform for building and expressing your brand identity. From your logo and color palette to your brand's voice and values, every element contributes to how your audience perceives your brand. Visual branding, in particular, plays a crucial role in making your brand stand out in a crowded online landscape. Here’s a guide to help you establish a strong brand identity on social media, with a heavy emphasis on visual branding.