Summer Social Media Content Ideas for Businesses: Boost Your Engagement This Season

As the sun shines brighter and days grow longer, summer offers a golden opportunity for businesses to refresh their social media strategies. Engaging your audience with season-specific content not only keeps your brand relevant but also drives higher engagement and sales. Here are some tailored summer social media content ideas for restaurants, service-based businesses, and product-based businesses to make the most of this vibrant season.

For Restaurants

1. Highlight Seasonal Products and Menu Items

   • Showcase the freshest summer ingredients in your dishes. Post vibrant photos of seasonal salads, fruit bowls, and light entrees.

   • Use hashtags like #SeasonalMenu, #SummerSpecials, and #FreshEats to reach a broader audience.

2. Promote Summer Beverages

   • Feature your summer drink specials, from refreshing lemonades to unique cocktails.

   • Create short, engaging videos of your bartenders mixing these drinks, and encourage followers to try and share their experiences using #SummerSips and #CoolDrinks.

3. Highlight Patio or Outdoor Seating

   • Post inviting photos and videos of your outdoor dining area, highlighting the ambiance and views.

   • Use geo-tags and hashtags like #PatioSeason, #AlFrescoDining, and #OutdoorSeating.

4. Host Outdoor Live Music and Promote

   • Schedule live music events and promote them on social media.

   • Share snippets of performances and crowd enjoyment with #LiveMusic and #SummerVibes.

5. Showcase Dog-Friendly Outdoor Area

   • Invite pet owners by highlighting your dog-friendly patio.

   • Post adorable photos of dogs enjoying your space with hashtags like #DogFriendly and #PawsAndPatios.

6. Introduce a Summer Menu and Invite Influencers

   • Launch a summer menu and invite local food influencers for a tasting event.

   • Share their reviews and photos, and use #SummerMenu and #InfluencerReview to attract their followers.

7. Create Summer Holiday-Themed Promotions

   • Develop special promotions around summer holidays like the 4th of July and Labor Day.

   • Use festive hashtags like #FourthOfJulySpecials and #LaborDayEats.

8. Highlight Summer Happy Hour Menu

   • Promote your happy hour deals with enticing photos and videos.

   • Use hashtags like #HappyHour and #SummerDrinks to attract after-work crowds.

9. Share Photos from Employee’s Vacations

   • Humanize your brand by sharing photos and stories from your employees' summer vacations.

   • Use #StaffStories and #SummerAdventures to build a personal connection with your audience.

For Service-Based Businesses

1. Promote Summer-Specific Services

   • Highlight services that are particularly useful in summer, such as air conditioning maintenance or pool cleaning.

   • Use keywords like #SummerServices and #SeasonalCare.

2. Run a Summer Special

   • Offer discounts or packages to attract customers during slower months.

   • Promote these specials with #SummerDeals and #SummerSavings.

3. Do a Giveaway with a Summer-Themed Prize

   • Host a contest with a prize that resonates with the summer season, such as a beach kit or a free service.

   • Use #SummerGiveaway and #WinItSummer to boost participation.

4. Cross-Promote with Summer-Busy Businesses

   • Collaborate with businesses that see a spike in summer, like ice cream shops or outdoor activity venues.

   • Share each other’s posts and use #SummerCollab and #SupportLocal.

5. Introduce Seasonal Employees

   • Introduce your summer staff on social media, sharing their roles and fun facts.

   • Use #MeetTheTeam and #SeasonalStaff.

6. Provide Summer-Related Tips

   • Share valuable tips related to your services, such as "5 Ways to Keep Your Skin Glowing This Summer."

   • Use #SummerTips and #ExpertAdvice.

For Product-Based Businesses

1. Highlight Summer-Suited Products

   • Feature products ideal for summer activities, such as camping gear, sports equipment, or travel accessories.

   • Use hashtags like #SummerEssentials and #OutdoorGear.

2. July 4th Specials and Related Products

   • Promote products specifically for Independence Day celebrations.

   • Use #FourthOfJuly and #HolidaySpecials.

3. Father’s Day Gift Ideas

   • Create posts highlighting gift ideas for Father’s Day, showcasing popular or unique products.

   • Use #FathersDayGifts and #GiftIdeas.

4. Back-to-School Products

   • Start promoting back-to-school products in late July to capture early shoppers.

   • Use #BackToSchool and #SchoolEssentials.

5. Employee’s Favorite Products

   • Share posts featuring employees’ favorite products and how they use them.

   • Use #StaffFavorites and #ProductPicks.

6. Partner with Other Brands for Giveaways

   • Collaborate with brands that offer summer-focused products for joint giveaways.

   • Use #SummerGiveaway and #PartnerPromotion to expand reach.

By integrating these summer social media content ideas into your strategy, your business can engage with customers in a fun and relevant way. Don't forget to use targeted keywords and hashtags to boost your SEO and increase visibility. If you’re looking for a dynamic and creative social media agency to grow your audience, boost engagement, and create a branded aesthetic for your businesses, look no further. Contact us to see why our clients love 7th Peak Marketing. We take the guess-work out of social media so you can focus on your business.